Spanish-language station KLAX-FM has topped the charts for the fifth consecutive quarter in Arbitron’s fall book, jumping nearly half a point from the summer and a hefty 1.7 points from the same period a year ago.
The station also continued its dominance in the competitive 6-10 a.m. race, with KLAX’s Juan Carlos Hidalgo grabbing a 6.6 share among the 12-plus audience, up a healthy 0.7 from the previous book.
FCC poster child Howard Stern (6.0) finished the measurement period as the top-rated English-language morning jock on KLSX-FM, with his show rising 0.6 from the summer amid widespread publicity.
KIIS-FM/AM morning man Rick Dees, meanwhile, rose half a point to 4.7 and edged past the once-dominant KLOS-FM team of Mark & Brian, who dropped a full share to 4.6.
Dance station KPWR-FM stayed in second in the 6 a.m.-midnight contest despite dropping a tick, while once-dominant adult contemporary KOST-FM remained in third place as its ratings continued to slip.
Talk radio station KFI-AM, riding on the rather large coattails of conservative syndicated talkshow host Rush Limbaugh, inched up a few ticks to a fourth-place finish. KFI put a healthy 1.4 rating gap between itself and rival talker KABC-AM, which slid another half a point.
Rocker KROQ-FM and hit radio KIIS managed a fifth-place tie, while the classic rock outlet KLSX jumped 0.3 to a seventh-place standing.
KLSX built on its audience share with a heavy promotion campaign. The advertising blitz started when KCBS-FM abandoned a 1950s and ’60s oldies format, which was similar to KRTH-FM, and moved closer to KLSX’s sound.
KRTH failed to gain much with the oldies market all to itself again, inching up only a notch to an eighth-place finish.
But KCBS, with its new format that primarily emphasizes the 1970s rock sound with a bit of the ’60s and early ’80s thrown in for good measure, experienced a meteoric rise. Its ratings leaped an extraordinary 75% from the summer to 2.8 from 1.6, putting the station into a 13th-place tie with rock station KLOS-FM.
KLOS suffered the most at the hands of KCBS, with its share of the audience falling 22% to 2.8 from 3.6 in the summer.
The urban sounds of KKBT-FM “The Beat,” meanwhile, remained relatively steady. It wound up in eighth place.
Rounding out the top 10 was adult contemporary KBIG-FM, which finished flat with its summer mark and down half a share from the same period a year ago.
Viacom had mixed results with its duo of “hot” adult contemporary station KYSR, which fell to a 19th-place finish of 2.3 from a 3.1 in the summer, and easy listening KXEZ-FM, which shot up to a 20th-ranked 2.2 from 1.4 in the last book.