Rob Word has been named president of Featurizations Inc., a recently formed division of CST Entertainment Imaging charged with creating new, colorized movies from classic black-and-white TV shows.

Word is producing CST’s first entry in that genre, “Wyatt Earp: Shootout at the OK Corral,” based on the series that aired on ABC from 1955-61.

The company is said to be in discussions with a network regarding a summer airing of the movie — which will include new wraparounds featuring original series star Hugh O’Brian — timed to Warner Bros.’ release of the Kevin Costner feature “Wyatt Earp” in July.

In addition to heading Featurizations, Word will serve as VP of CST Entertainment, assisting in daily operations and efforts to expand the company’s colorizing and color-enhancement services.

CST will create “featurization” movies by acquiring classic series that are currently “sitting dormant on shelves,” Word noted, having introduced the process while serving as senior VP, business development, at ITC Entertainment. Under Word, ITC re-edited and distributed three two-hour movies assembled from the CBS series “Robin Hood,” which aired from 1956-59.

The appointment reunites Word with CST president and chief operating officer Jody Shapiro, with whom he worked at both Qintex Entertainment and the Hal Roach Studios, which was acquired by Qintex in 1988. Word joined ITC in February 1990.

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