The question of movie theaters’ viability in a 500-channel superhighway future will be addressed by industry honchos Ted Turner and MCA Motion Picture chairman Tom Pollock next month during a symposium at NATO/ShoWest ’94.
“After the recent superhighways symposium, this issue of the future viability of theaters has often been addressed by the media,” noted NATO prexy William F. Kartozian.
“So we invited Mr. Turner and Mr. Pollock to address it from their viewpoints.”
Among the questions that will be raised during the symposium, to be held March 10 in Vegas, will be whether moviegoers feel they are getting good value for their money and whether movie attendance is growing or shrinking.
Also to be addressed is whether movie executives prefer “in-home” viewing, as opposed to going to a theater — an especially pertinent question in view of the viewing tapes being distributed by the Academy of Motion Picture Arts & Sciences.
The symposium also will include comments by Pete Warzel, prexy of UA Theatres; Allen Karp, CEO of Cineplex Odeon; and Loews Theatres chair Barrie Lawson-Loeks.
Kartozian will moderate the symposium, titled “Theatrical Exhibition in the 21st Century: Will Movie Theatres Crash on the Information Superhighway?”