Twentieth Century Fox’s international marketing department, in a structural change, has combined publicity and promotion.
“The new departmental structure is designed to keep Fox on the forefront of effective film marketing and ensure that we maximize the success of each and every picture that we release,” said Walter Senior, president of the international division.
Among the changes has been the promotion of Doug Gleason to veepee of publicity and promotion, moving into that position from director of promotion. He’s been with Fox since 1992, moving to the studio from previous marketing jobs at Disney, Nestle and Pepsi.
In his new position, he will oversee all international publicity activities, replacing Teri Ritzer, (formerly veepee of publicity) who chose not to renew her contract (Daily Variety, Jan. 21). Gleason will continue to work on corporate tie-in promotions and cross-promotions.
Additionally, Jim Darbinian has been upped to veepee of creative advertising, moving up fromdirector of creative advertising. He joined the company in 1991, having previously worked at Cineplex Odeon Films.
A third promotion is to Ralph Lewis, who moved up from director of media to veepee of media. He will develop media strategies and plans for all international territories. He had previously worked as a veepee and media director at Grey Advertising in Los Angeles.
All of these positions report to Scott Neeson, who was recently upped to senior veepee of marketing in the international department.