New Line Cinema named Claire Rudnick Polstein as a veepee of production Friday, in its final hire to fill the void after last year’s dismissal of most of the West Coast exec production staff.
Polstein will work with talent and lit agencies to develop material for the indie, but her greater purpose will likely be to help shepherd the $ 20 million- $ 30 million pix that New Line plans to produce.
She will report to New Line prexy of production Michael De Luca and exec veepee of production Richard Saperstein.
A veepee of development at Cinergi Prods. for the last four years, Polstein handled such big-budget releases as “Tombstone” and the upcoming “The Color of Night” starring Bruce Willis, “The Scarlet Letter” starring Demi Moore, “Smoke and Mirrors” and “Judge Dredd,” starring Sylvester Stallone.
“That’s what my background is,” Polstein said of that type ofbig-budget
release. “But I’m not going to be limited to that. I’ll be basically looking for quality material.”
De Luca praised Polstein’s skills as well-suited to New Line’s new look. “In the interviews she gave me the impression that she could handle everything from the eclectic to the more ambitious things we’re looking to do,” he said. “She’ll walk the line between both.”
Last fall New Line dismissed three top West Coast productionexecs, vowing to give the company an upscale image beyond the slasher genre, where it made its name with such mega-hits as the “Nightmare on Elm Street” series. Under new boss Turner Broadcasting System, De Luca is slating a variety of A-list releases that encompasses a wide range of genres and topics.
New Line hired Lynn Harris as its first new addition to production late last year. De Luca said Polstein would be the indie’s last exec level production hire for a while.
Before her stint at Cinergi, Polstein was a story analyst at Amblin Entertainment.