‘Park’ wins marketing honors

The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.”

The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists.

The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” and Miramax’s “The Crying Game” and “The Piano.”

“I’ve had the good fortune to work with Steven Spielberg for the past 11 years,” noted Brad Globe, Amblin’s veepee of marketing. “And this award is about many, many people doing their jobs very well.”

David Sameth, one of the U execs who worked on marketing “Jurassic Park,” said he was one of the few people who saw an early print of the film before the special effects were added.

“Once we saw the first shot of the dinosaurs, it was clear to everyone in that screening room that history was in the making,” he said.

Amblin’s Marvin Levy told the group that the “best marketeer” of the group was Spielberg himself.

“I don’t know if you know how closely Steven works with us on these campaigns ,” Levy said. “His creative input is part of all of it.”

Levy said studio execs sat down a year and a half before “Jurassic Park” was released and “thought and planned” what could happen with the release of the film.

“Happily we exceeded all of our expectations,” he said.

It was the first year that the Film Information Council named monthly winners for its best marketed film.

More Film

  • 'Get Out,' 'Dunkirk' Back In Theaters

    'Get Out,' 'Dunkirk' to Return to Movie Theaters Following Oscar Nominations

    The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.” The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists. The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” […]

  • Sundance Film Festival Placeholder

    A&E, Sundance Institute Partner on Documentary Film Grants (EXCLUSIVE)

    The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.” The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists. The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” […]

  • Anne Hathaway Live Fast Die Hot

    Anne Hathaway's 'Barbie' Moved Back Two Years to 2020

    The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.” The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists. The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” […]

  • Who is Sufjan Stevens? Oscars Introduce

    Who Is Oscar Best Song Nominee Sufjan Stevens, Beloved by Indie-Rock Fans and Music Supervisors?

    The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.” The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists. The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” […]

  • Bellucci, Belmondo Announced As Lumière Award

    Monica Bellucci, Jean-Paul Belmondo Announced as Guests of Honor at France's Lumière Awards

    The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.” The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists. The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” […]

  • 'Death of Stalin' Banned in Russia

    Russia Bans Dark Comedy 'The Death of Stalin'

    The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.” The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists. The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” […]

  • BAFTA L.A. and N.Y. Elect New

    BAFTA L.A., N.Y. Announce New Chair, Board Members

    The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.” The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists. The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” […]

More From Our Brands

Access exclusive content