The Universal Pictures/Amblin marketing teams won the first Charles M. Powell Award for the best marketed film of 1993, honoring their work on “Jurassic Park.”
The award, given by the Film Information Council, was voted on by FIC members from a list of five finalists.
The other contenders were Universal/Amblin’s “Schindler’s List,” Warner Bros.”The Fugitive” and Miramax’s “The Crying Game” and “The Piano.”
“I’ve had the good fortune to work with Steven Spielberg for the past 11 years,” noted Brad Globe, Amblin’s veepee of marketing. “And this award is about many, many people doing their jobs very well.”
David Sameth, one of the U execs who worked on marketing “Jurassic Park,” said he was one of the few people who saw an early print of the film before the special effects were added.
“Once we saw the first shot of the dinosaurs, it was clear to everyone in that screening room that history was in the making,” he said.
Amblin’s Marvin Levy told the group that the “best marketeer” of the group was Spielberg himself.
“I don’t know if you know how closely Steven works with us on these campaigns ,” Levy said. “His creative input is part of all of it.”
Levy said studio execs sat down a year and a half before “Jurassic Park” was released and “thought and planned” what could happen with the release of the film.
“Happily we exceeded all of our expectations,” he said.
It was the first year that the Film Information Council named monthly winners for its best marketed film.