Alec Baldwin named Astri Kingstone as veep of his El Dorado Pictures Monday, his first executive appointment since setting up his production company at Castle Rock Entertainment.

Kingstone will head production and development for El Dorado, which has a non-exclusive first-look deal with the Rock.

“I am confident with Astri as head of my company,” Baldwin said in a statement. “We have known each other for several years and I like her sensibilities.”

While Baldwin’s previous production companies focused on seeking out scripts for the actor to headline, Kingstone said El Dorado will look for projects that Baldwin can produce without starring. She said those projects could include any type of material.

“Alec and I will be more active producers on projects,” Kingstone said. “Our interests are really just about getting involved with projects that we’re passionate about.”

Kingstone worked as a story editor at Meadowbrook Prods., Baldwin’s former production company with partner Hildy Gottlieb.

El Dorado’s first project for Baldwin, now in development, is “Bodies Electric,” based on the novel by Colin Harrison.

Baldwin will star in the pic and is co-producing with Paul Witt. David Franzoni is scripting. Exec producers are Gottlieb, Corrinne Mann, Stuart Oken and Baldwin.

“Fertig,” based on Sol Yurick’s novel and being adapted by David Black, is also in development. Mark Rydell is slated to helm.

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