I.R.S., Iwerks pact for interactive games

I.R.S. Media has entered into a co-venture with Iwerks Entertainment that calls for the hardware giant to license four of the indie’s upcoming adventure pix for interactive games.

Financed by Columbia TriStar Home Video and distribbed overseas by Lumiere Pictures, the four “Cyberpictures” will preem during the AFM.

The films are set in a not-too-distant future that has become totally reliant on high technology, in which the world is run by a small enclave of reclusive businessmen who have retreated to an island paradise called Pacifica.

All four pix — the first two installments are titled “A Sailor’s Tattoo” and “Venus Rising”– will be previewed at AFM via an Iwerks truck laden with interactive gear.

When the movies wrap and are distribbed in theaters nationwide, the arrangement calls for Iwerks interactive demo machines to be installed in theater lobbies and run concurrently with the “Cyberpic” being featured.

“We feel the stories are so intrinsically interesting that this will work very well as a co-venture with real synergy possibilities,” an I.R.S. rep said.

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