Miramax Films creative director James Verdesoto is leaving at the end of February to form his own Manhattan-based design firm, Indika NYC.
Verdesoto is the desinger behind many of Miramax’s one-sheet posters over the last 12 years, including “My Left Foot,””Enchanted April,””Strictly Ballroom, “”Pelle the Conqueror,””Prospero’s Books,””The Thin Blue Line” and “Passion Fish.”
His work will likely be seen in campaigns for upcoming Miramax releases “The House of Spirits” and “Pulp Fiction.”
Verdesoto’s association with Miramax co-chairmen Bob Weinstein and Harvey Weinstein began in 1982, when he won a $ 800 cash prize from the brothers for designing a poster for “The Burning.”
A freelancer for several years, he was brought in-house when Miramax formed its art department in 1990.
In his new business, Verdesoto can probably count on at least one client. Miramax spokeswoman Julie Polkes said the company wishes him “all the best and hopes to work with him in the future.”
The Ecuador-born designer said he wants to get back to the basics of movie posters, even before and during film production. His posters for “Ju Dou,””High Heels” and “Kafka” were honored by the American Institute of Graphic Arts.
“In the ’60s and ’70s, movie posters were much more classical in design,” he said.
“They had a simplicity that grew out of confidence and purpose and resulted in a clear message to and for the audience.
Today, marketing tends to be formulaic. The audience is talked down to and pandered to.”
Verdesoto said Indika NYC will specialize in posters for sophisticated adult fare, and he hopes the shop will also design specialized film posters for the major studios.