Fitness guru Richard Simmons and homevideo supplier GoodTimes Entertainment have re-pacted in a multimillion-dollar deal for the production of five new fitness titles.
The reteaming has its sights on duplicating the success of Simmons’ “Sweatin’ to the Oldies” vidcassette line, which has sold more than 5 million units, primarily through direct response to Simmons’ popular infomercials.
The introduction of the “Oldies” line by GoodTimes to retail is credited with making the vids among the industry’s bestselling fitness titles.
GoodTimes will also distribute Simmons’ “Deal-a-Meal” weight loss program to retail, marking its debut in that venue.
Under the new deal, which GoodTimes described as “one of the largest ever in the homevideo retail industry,” Simmons will executive produce the five new productions, which will be funded by GoodTimes. The vids are expected to be released later this year and in early 1995.