NBC has established broad-based strategic alliances with America Online and Prodigy for interactive information and entertainment. Components will include such features as a bulletin board, sales of NBC merchandise, games and a contest center. CBS recently announced its own relationship with Prodigy.
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- Bridgewater Associates, Westport, Connecticut
- MLB Network, Secaucus, New Jersey
- Scripps Networks Interactive, New York, New York
- starpower llc, New York, New York
- Petrol Advertising, Burbank, California