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Shopping to go online in L.A.

The Los Angeles Times has teamed with Pacific Telesis to offer a home shopping service to Angelenos.

“It will provide us with the home shopping lane” on the information superhighway, said Lee Camp, president and CEO of Pacific Bell Information Services.

L.A. exclusive

The new venture will offer product information, price comparisons, travel and entertainment services and the ability to buy goods strictly in the Los Angeles market.

The service, which will start in November, will initially connect consumers to shopping assistants, who will tap the venture’s database for information. Shortly thereafter, computer users will be able to tap that database themselves. And eventually, the venture plans to offer video service that will give shoppers the opportunity to view products that interest them.

Revenue from two sources

The companies declined to disclose financial details, including the cost of starting the service and the price consumers will pay to use it. But they did say they would get revenue from both consumers calling in and advertisers selling goods on the service. And the joint venture will be owned equally by the two companies.

The partnership is Pacific Bell’s first since it announced plans recently to spend $ 16 billion to build an interactive multimedia infrastructure.

Camp said the company is interested in creating similar partnerships with other newspapers in the state.

The phone service will also be offered in Spanish, though the database will not be translated for computer users.

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