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SegaTV signed a letter of intent with Multimedia Cablevision of Wichita, Kan. , to provide SegaTV to Multimedia’s 450,000 subscribers this year. The company said it would first conduct a three-month market test of the interactive videogame channel that’s scheduled to begin operation this summer.

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Britain’s Office of Fair Trading said Thursday it has extended the period for consideration of the proposed acquisition by Granada Group of London Weekend Television by an additional 15 working days. The period for considering acquisition will expire on Feb. 10, the trade office said.

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Hearst Corp. will launch an interactive communications system in a venture with several North American partners. A spokesman declined to identify the partners or provide details. The company scheduled a New York news conference for Monday.

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Gaylord Entertainment Co. says it is not in talks about forging a strategic alliance with another company but acknowledged that it has been approached about such an alliance. It also said that given its majority ownership by the Gaylord family, it is “difficult to imagine” the company being the target of a hostile or unfriendly takeover bid.

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Premier Choix TVEC Inc. said Arts & Entertainment Network has agreed to support Premier Choix’s application to Canadian regulatory authorities for a new television channel, to be called Arts et Divertissement. Arts & Entertainment would supply about 25% of the programs for the new channel, Premier Choix said. Arts & Entertainment would reinvest most of the revenues from the program sales in the production of certified original Canadian programming.

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National Media Corp. said it renewed its infomercial broadcasting agreement early with Group W Satellite Communications. The contract, set to expire Dec. 31 , has been extended through Dec. 31, 1997. National Media said the agreement gives it the right to air its home-shopping infomercial programming on the Galaxy 5 Satellite on the Nashville Network six hours a day.

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