BMG deal Crystal-izes

Bertelsmann Music Group has entered into a long-term distribution agreement to market, sell and distribute interactive entertainment fare produced by Crystal Dynamics, a Palo Alto software company developer.

BMG, which will market Crystal Dynamics products in non-music retail outlets, is using the deal as a base from which to launch BMG Multimedia, a new unit to license and distribute multimedia products through BMG Intl.

Crystal Dynamics produces three-dimensional games. The company recently released “The Horde” starring Kirk Cameron.

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