Bell Atlantic on Wednesday announced its first alliance with a newspaper publisher — Knight-Ridder Inc. — to deliver news, advertising and other information to phone company customers via a combination of video, text and other formats.
The services will be delivered to Bell Atlantic customers hooked up to the Baby Bell’s Stargazer interactive multimedia TV service. Bell Atlantic is scheduled to begin testing the Stargazer service within six months, and plans to roll out its service to selected markets in 1995.
Stargazer’s initial focus will involve the delivery of entertainment and information to the home. Knight-Ridder’s role will be to extend the service into delivery of local and national news, advertising and other services.