I CANNOT FOR A NANOSECOND imagine that anyone who heard Sam Rubin say that Hal Fishman wore a skirt as an anchor in Spokane got on the phone to all his/her friends and said, “Quick! Turn on ‘The KTLA Morning News’! Hal Fishman is a cross-dresser!” (Daily Variety, July 27.) I heard Rubin the morning he made the crack. It was a dumb throwaway line.I’ve watched Fishman on the “KTLA Evening News” faithfully for the past 17 years. I have the utmost respect for him as a newsman. However, his ballistic reaction to Rubin’s innocuous remark tells me that Fishman is one uptight dude who takes himself (and the biz) far too seriously. Come down from your high horse, Hal, and try to find that sense of humor you claim to have. You just told the world not to think of an elephant, and now everyone has Dumbo on the brain. Bob Canning Burbank Heading into the movie closet I READ WITH INTEREST the studios’ rejection of premiering motion pictures on PPV, especially the justification that the magic of moviegoing depends on seeing films on a 60-foot screen with 600 people. There may be a 60-foot screen in San Francisco, but I don’t know where it is. There are a hundred or more screens in the Bay Area but most of them have shrunk to dimensions approaching my TV screen, and most auditoriums are claustrophobic closets that won’t hold anything close to 600 people. The mystique that was involved in going to the old-time movie palaces has vanished. Can today’s multiplexed minipalaces compete? Years ago exhibitors fought television by enlarging their screens to accommodate Cinemascope. Now as TV screens are getting bigger and better, movie screens are getting smaller. There is something wrong with the logic here. It isn’t TCI that is threatening to kill the magic of moviegoing; the exhibitors are doing it themselves. Robert Bradford Dublin, Calif. A vote in favor of Kennedy AS DIRECTOR OF THE MIAMI-DADE Office of Film, Television & Print, a member of the Association of Film Commissioners International and a working member of the production community for the past 29 years, I find the termination of Beth Kennedy (Daily Variety, June 30), who is one of the most professional film-office liaisons in the business, absolutely frightening . Kennedy is a bright, determined, aggressive individual who has made it her job to keep production in Los Angeles and keep producers happy. Your misfortune on the West Coast has been our fortune here in the Miami area , as runaway productions exit L.A. and head in this direction. With Beth Kennedy in L.A., those runaways had decreased. Recently I was privileged to hear, first hand, from the producer of one of your current projects, “Demolition Man,” that it was Beth Kennedy who made his project work in L.A. Joel Silver pointed directly to Kennedy when his crew was filming the latest Stallone picture at the yet-to-open new wing of the Los Angeles Convention Center, crediting your film czar with helping cut through miles of red tape to make the film happen. It is professionals such as Silver and myself who recognize just how important the dedication and enthusiasm of a Beth Kennedy is to the business. Los Angeles will lose again with Kennedy removed from the office that she had just begun to turn around. Deeny Kaplan Miami, Fla.