Warner Bros. has renewed a second talker for fall, with the distrib announcing Friday it has picked up “The Jane Whitney Show” for the ’93-94 season after securing clearances in 19 of the top 20 markets.
The decision to renew the program, which airs in late night as “NightTalk With Jane Whitney,” will give WB two talk shows for fall.
As previously reported, the syndicator has renewed “The Jenny Jones Show” for a third season.
“Whitney” has been licensed on 67 stations covering more than 70% of the country.
Of those that have cleared it, about 80% intend to keep the show in late night, according to Scott Carlin, senior VP of sales for WB Domestic Television Distribution.
Carlin, however, expects more stations to follow the lead of WCBS-TV in New York, by either moving the show to daytime or double-running it. WDIV in Detroit has already committed to move “Whitney” from late night to daytime.
Other renewals include KCAL-TV; WGBS, Philadelphia; KPIX, San Francisco; WCVB , Boston; KDFW, Dallas; WTTG, Washington, D.C.; and KHOU, Houston.
“Whitney” debuted in March 1992 on a limited basis in 12 markets, gradually expanding as it led up to its national rollout yesterday.
In the November sweeps, “Whitney” improved on its time period among women 18- 49 in N.Y., L.A., Boston and several other markets.