‘Walker’ gets the draw on Nielsen rating foes

Cannon Pictures may have gotten the boost it needs to secure financing to continue “Walker, Texas Ranger,” as the Chuck Norris series blew away the competition with its two-hour CBS premiere Wednesday (see review, page 7).

Airing from 9-11 p.m., “Walker” prevailed in the Nielsens with a 16.5 rating, 27 share, sweeping its last three half-hours and, not surprisingly, jumping 5 shares nationally compared to its results in major overnight markets.

The show’s demographic breakdown was evenly distributed, including a 25 share among adults 18-49, 30-plus tallies with viewers 50-plus and a 21 share among children.

“Walker” will have its second — and second-to-last airing of the spring at 10 p.m. Saturday, having completed only three installments because Cannon Pictures was unable to secure financing to cover deficits from production (Daily Variety, April 12).

Cannon, whose officials couldn’t be reached for comment, was hoping a strong premiere would drum up new financial support for the show. Based on the performance, CBS could pony up some cash in exchange for distribution rights to keep the series going, since the show displayed some of the same ratings characteristics (a strong appeal in rural areas and among viewers 50-plus) as its Saturday lead-off series “Dr. Quinn, Medicine Woman.”

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety