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USA to rep Euronews sales

USA Network has inked a deal with Euronews to become the multilingual Pan European satellite news channel’s exclusive advertising sales representative in North America.

The deal is USA’s second advertising representation agreement with a Europe-based programmer.

The company currently represents Super Channel though an agreement signed in 1990.

Under the terms of the agreement, USA will be the exclusive ad sales representative for North American advertisers buying time on Euronews. The service launched Jan. 1 and is available to 35 million homes in Europe and the Mediterranean Basin.

Euronews offers 20 hours of programming daily and simultaneous in five languages–English, French, German, Spanish and Italian. Euronews utilizes reports from all European Broadcast Union members as well as magazine programs covering business, lifestyles and current affairs.

The service is based in Lyon, France, and has been in development since 1986. Euronews is a joint venture between 11 public broadcasting companies.

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