‘Today’ nips ‘GMA’ in tug of war

NBC News president Andrew Lack’s pledge of a back-and-forth early morning battle appears to be materializing, with “Today” edging “Good Morning America” for the third time in the last five weeks.

The NBC breakfastcast pulled in a 3.9 rating, 20 share in Nielsen daytime and fringe ratings for Aug. 2-6, compared to a 3.8/19 for “GMA” and “CBS This Morning’s” 2.5/12.

“Today” also took top honors among adults 18-49 with a 1.7 rating to ABC’s 1. 4 and CBS’ 0.9. “GMA” retains a household lead of 4.0/20 to 3.8/19 through six weeks of the third quarter.

ABC narrowed the daytime ratings gap but couldn’t catch CBS, whose household streak now stands at 231 weeks. The Eye network averaged a 5.5/20 to ABC’s 5.1/ 17 and a 3.4/12 for CBS, which held onto most of its gains from the prior week.

Averages among women 18-49, the key sales demo in daytime, show ABC with a 3. 9 rating, CBS at 3.0 and 2.1 for NBC.

“Nightline” and “The Tonight Show” tied in their common half-hour with a 5.0/ 13, giving the ABC News show at least a piece of the top spot the past six weeks.

Overall, “Tonight” averaged a 4.4/13 and CBS’ “Crime Time” shows a 2.8/9. Both CBS and ABC averages exclude Aug. 3, when there were overruns due to President Clinton’s primetime address.

Fox Children’s Network continued to rule the Saturday morning roost with an average 4.6 rating among kids 2-11, compared to 4.5 for CBS (preempted on the West Coast by baseball) and ABC’s 3.5.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading