‘Today’ nips ‘GMA’ again

NBC’s “Today” topped “Good Morning America” for the second consecutive week in Nielsen daytime and fringe results for Aug. 9-13, while ABC continues to breathe down the neck of CBS’ lineup.

NBC’s morning show delivered a 3.9 rating, 20 share compared to a 3.8/19 for ABC — the same totals as the previous week — and a slightly improved 2.6/13 for “CBS This Morning.”

“Today” also ranked first among adults 18-49 with a 1.6 rating to ABC’s 1.5 and CBS’ 0.9. “GMA” still leads in households, 4.0/20 to 3.8/19, through seven weeks of the third quarter in what’s become a real horse race.

Things continue to look up for ABC in daytime, meanwhile, despite CBS’ 232 -weeklong household win streak. The Eye network averaged a 5.5/19 to ABC’s 5.2/ 18 and a 3.6/12 for NBC, which continues to show some minor signs of life.

Part of the NBC surge is attributable to “Days of Our Lives” (6.4/20), enjoying its best ratings since June 1989 and having built its share over the past six weeks.

ABC’s lineup also continues to be up across-the-board compared to year-ago third-quarter results. Averages among women 18-49, the key sales demo in daytime , showed ABC with a 4.0 rating to CBS’ 3.1 and a 2.2 for NBC.

“The Tonight Show With Jay Leno” (5.0/14 in its first half-hour, 4.3/13 overall) had its best performance among young-adult demos since June and topped “Nightline” (4.6/13) in households for the 11:30 p.m.-midnight period. CBS’ “Crime Time” shows averaged a 2.4/8 but were delayed two daysdue to PGA golf coverage.

ABC posted a rare first-place finish in Saturday-morning among kids 2-11, with a 4.6 average rating to a 4.1 each for CBS (which suffered reduced coverage due to golf) and the Fox Children’s Network. ABC and Fox tied in households with a 2.5/11 each, followed by CBS (2.4/10).

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