Private French web TF1 has released estimated 1992 results, showing annual revenue up 12% at 7.32 billion francs ($ 1.38 billion). Full results will not be available until mid-April.
According to company sources, revenue from ads was up 13.6% at 6.24 billion francs ($ 1.17 billion), while the company’s sideline activities, such as book publishing and video, were worth 1.08 billion francs ($ 203 million). Observers say that the increase in ad coin comes mostly from a hike in prices brought on by the disappearance of La Cinq. TF1, it is argued, kept prices down to squeeze La Cinq and when La Cinq went bankrupt, TF1 upped its rates.
Although the Bouygues-controlled network doesn’t announce details until April , analysts say this week’s revenue estimates are slightly better than expected. Analysts forecast that TF1 will post 1992 profits in the vicinity of 390 million francs ($ 73 million).