Turner Broadcasting System Inc. has turned the page on another use for the cartoon characters it owns as a result of its acquisition of Hanna-Barbera.
Harvey Comics Entertainment Inc. said Wednesday it plans to publish 120 new comic books over the next three years based on the Flintstones, the Jetsons and other cartoon stars owned by TBS.
Financial terms of the deal between Harvey and Turner’s publishing subsidiary were not disclosed.
Harvey, based in Santa Monica, will create new artwork and stories for the characters from the Hanna-Barbera studios. Atlanta-based Turner acquired the Hanna-Barbera library in 1991 and used the titles to help launch its cable television Cartoon Network.
Harvey, which is 11.5% owned by MCA Inc., will handle distribution in the United States and Canada, while Turner Publishing Inc. will retain international and non-English distribution.
Among the cartoon characters included in the deal are Yogi Bear, Huckleberry Hound, Top Cat and Atom Ant.
“We have been publishing Hanna-Barbera reprints for the past year and our expanded relationship with Turner is a component of our future growth,” said Barry Blumberg, Harvey’s executive vice president.