HutchVision Ltd.’s Star TV is embarking on a major expansion.
The Hong Kong-based satellite-delivered programmer is opening eight new offices throughout Asia and expanding four existing ones.
According to HutchVision president Julian Mounter, the new offices will be in Tokyo; Dubai; the Chinese cities of Chengdu, Shanghai, Guanghou and Beijing; and Calcutta and Bangalore, India.
The offices will handle advertising sales, subscription, program acquisition, new business development and government relations.
“Star TV has achieved enormous success in building its distribution access in Asia and the Middle East,” said Mounter.
Mounter also announced four new redistribution deals.
In Malaysia, Star TV will broadcast current national channels. In Thailand, the company will provide channels for one of two nationwide franchises.
In Egypt, channels will be allocated to the only nationwide network and in China, channels for the three cable systems will be added, plus subscription channels, as they come available. A redistribution agreement is expected to be signed with Sri Lanka soon.
The announcements come just days after HutchVision signed a deal with Hong Kong’s Wharf Cable Ltd. to be the exclusive provider of non-Chinese-language international channels on the Wharf system (Daily Variety, June 8).