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SI unveils newsmag targeting teen market

Add another entrant to the growing list of newsmagazine projects aimed at the teenage and twentysomething generation.

SI Communications, a producer and distributor of minority-based TVprogramming , is teaming with the distribution and barter company Network Ventures Inc. for an alliance that will result in “24/Seven,” a weekly magazine geared for minority teens.

The program, planned for the first quarter of 1994, will be sold on a straight barter basis, with the stations and syndicator each getting 3 1/2 minutes of advertising time.

The “24/Seven” project joins a growing list of prospective syndie shows — both newsmags and talkshows — trying to capture the post-baby boom generation.

In recent weeks, Viacom has unveiled a fall 1994 magazine strip called “Real Time,” MCA TV has come out with a weekly hour newsmag for next fall titled “Generation X,” while YM Magazine and Colossal Pictures have announced the prospective magazine “YM/TV.”

They join two other shows, Rysher Entertainment’s talkshow-on-wheels, “Wavelength,” which is undergoing a revamp to broaden its demographic appeal, and Columbia Pictures Television Distribution’s “Ricki!” Col is pitching the show, which premieres next month, as appealing to adults in the 18-49 category.

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