Prime Ticket’s coverage of the Los Angeles Kings’ five appearances in the Stanley Cup finals averaged a 7.6 rating in the market, the highest local rating ever for hockey.Peak viewership in game four of the series topped 725,000 homes, or a 14.6 rating/22 share. The team achieved the high rating with only 58% cable coverage in L.A. Designated Market Area homes. By the end of the second round of the playoffs against Vancouver, the average household rating had doubled the team’s regular-season average. And by the conclusion of the Toronto series in round three, ratings had tripled to a 6.2. The regional sports cable web “had more first-time hockey viewers than at any other point in our history of televising the Kings,” says Nick Rhodes, VP of business development for Prime Ticket. Only the Lakers have scored higher local ratings than the Kings, with the record set a few years ago during the NBA playoffs.
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- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
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- Save the Children, Fairfield, Connecticut