Raycom to produce Elvis spex from Graceland

Sports syndicator Raycom has signed a five-year deal with the estate of Elvis Presley, whereby the company will produce a series of specials from Presley’s Graceland in Memphis.

First special under the deal will come Aug. 7 with a one-hour program, “America Comes to Graceland,” focusing on the visits to the home made by tens of thousands of people each year.

“The growth of the public’s fascination with Elvis is a story in itself,” said Raycom CEO Rick Ray in making the announcement. “It’s not only growing among those of his generation, but among younger audiences too.”

“Elvis: His Life and Times” will air Aug. 14 as a two-hour documentary and will include never-before-seen footage of the entertainer’s estate.

Glotzer to produce

Cary Glotzer, a former NBC producer, will serve as the coordinating producer on the Raycom package. Glotzer recently joined Raycom to create and produce entertainment programming.

The deal will conclude in 1997 with a series of programs marking the 20th anniversary of Elvis’ death. Raycom will roll out the package at the upcoming National Assn. of Television Program Executives confab in San Francisco.

This new package is not, however, Raycom’s first experience with the King. In 1987, the company syndicated “Elvis’ Graceland,” a tour of the home hosted by Priscilla Presley that cleared 93% of the country and earned a 7.2 rating.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading