PBS pledge drive rings up $ 38 mil

Public TV stations totaled pledges of $ 38.7 million during their March pledge drive, representing a 15.9% increase over the same period last year, according to preliminary data compiled by PBS.

Pledge volume was also up significantly, compared to March ’92, to 563,980, an 11% jump. Figures are expected to rise for the March 6-21 fund-raising period as stations report final results to PBS. Most stations conduct pledge periods in March, August and December.

Viewer support remains the largest single source of revenue for public TV, at roughly 21%. Local stations totaled $ 282 million in fiscal ’92 on donations from more than 5 million viewers.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading