PBS first to interact with TV Answer

PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations’ fund-raising and marketing activities.

TV Answer technology will be piloted on a limited number of PBS stations as a test early next year, with the rollout to be determined by the Federal Communications Commission, which will issue licenses for interactive TV and data services.

TV Answer, a wireless communications service based in Reston, Va., has announced previous deals with a number of advertising agencies. PBS hopes the technology will allow both incorporation of interactive elements into programming and viewers to make contributions and purchase program-related products through their TV sets.

More TV

  • 'Homicide: Life on the Street' Cast

    'Homicide: Life on the Street' Cast Reunites at Paley Center

    PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations’ fund-raising and marketing activities. TV Answer technology will be piloted on a limited number of PBS stations as a test early next year, with the rollout to be determined […]

  • Jason Bateman Jeffrey Tambor Arrested Development

    Emmy Season Faces #MeToo for the First Time

    PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations’ fund-raising and marketing activities. TV Answer technology will be piloted on a limited number of PBS stations as a test early next year, with the rollout to be determined […]

  • Queer Eye Netflix

    TV News Roundup: 'Queer Eye' Season 2 Sets Netflix Premiere Date

    PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations’ fund-raising and marketing activities. TV Answer technology will be piloted on a limited number of PBS stations as a test early next year, with the rollout to be determined […]

  • Hair

    'Hair' Set as NBC's Next Live Musical

    PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations’ fund-raising and marketing activities. TV Answer technology will be piloted on a limited number of PBS stations as a test early next year, with the rollout to be determined […]

  • Mark Hamill; DreamWorks Animation; Netflix; Trollhunters;

    Mark Hamill on Working With Guillermo del Toro on Animated Series 'Trollhunters'

    PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations’ fund-raising and marketing activities. TV Answer technology will be piloted on a limited number of PBS stations as a test early next year, with the rollout to be determined […]

  • Jon Feltheimer Lionsgate

    Lionsgate Teams With Amazon on Starz's Expansion in Europe

    PBS has become the first national TV network to pact with TV Answer for its interactive technology, to be used in both programming and member stations’ fund-raising and marketing activities. TV Answer technology will be piloted on a limited number of PBS stations as a test early next year, with the rollout to be determined […]

More From Our Brands

Access exclusive content