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Par’s series outgun ratings rivals

Paramount’s firstrun hours scored “can’t-touch-this”-type numbers in national Nielsen syndication standings for the week of Jan. 11, as “Star Trek: Deep Space Nine” hung on well in its regular series premiere and the two-hour premiere of “The Untouchables” also gunned down highly respectable ratings.

The primary run of “Deep Space Nine” ranked second among all syndicated programs for the week and looked strong in key demographics despite an expected decline (29%) from numbers for the show’s whopping two-hour premiere, which beamed up an 18.8 rating nationally.

Results were less flashy but still impressive for “Untouchables,” which ranked third (behind Par’s veteran “Star Trek: The Next Generation”) among firstrun hours, with “Baywatch” (5.9) and “Renegade” (5.6) next up in that genre.

Since syndicators sell ad time off the gross average rating, which includes multiple airings, it also bears noting that numbers were 6% to 7% higher on most of the firstrun hours.

There were few other significant changes near the top of the syndication standings compared to the prior week, except for a 12% surge in households by “The Oprah Winfrey Show” and 15% drop for “Donahue.”

Buena Vista’s “Live With Regis & Kathie Lee” (4.6) also continues its strong performance in largely morning time periods, picking up 15% over the previous week, and Par’s “The Maury Povich Show” (4.7) equaled its second highest rating of the current season and third best ever.

The news wasn’t entirely good for Paramount, as “The Arsenio Hall Show” (2.7) slid 10% in households from the prior week in what was generally a drab go-round for late night syndicated gabbers, as “Rush Limbaugh” (3.3) also suffered an 8% decline and “Whoopi Goldberg” hovered at a 1.6.

According to information provided by Fox, Fox Children’s Network weekday fare (not technically considered syndicated programming, but which competes head-to-head with other animated product) paced Buena Vista’s “Disney Afternoon” lineup, with Fox’s “Batman” tops among kids 2-11 and other younger demos, nabbing a 7.6 kids rating, followed by BVT’s “Goof Troop” (7.3).

Among kids, Fox and Disney each scored four of the top eight Monday-through-Friday strips.

As a footnote, Carsey-Werner’s “You Bet Your Life,” the hottest program at NATPE ’92, has now been preempted down to 119 stations covering 77% of the U.S. and posted a 3.7 nationally, tying for the 34th out of the 114 shows rated.

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