Major Aussie legit producer the Gordon Frost Organisation has created a TV division, believed to be a first for an Oz theater producer.
GFO TV, headed up by Shauna Crowley, former casting director for JNP Films, is developing a weekly leisure/entertainment series called “OZ-ON-E.”
Aiming for an under-35 audience, show will have a “gritty, street-level” approach, per Crowley, and is being pitched to the Ten Network because of its appropriate demographics.
GFO topper John Frost says the division is a logical step for the company, particularly with pay-TV around the corner in Australia, and would look at moving into drama and other formats if “OZ-ON-E” takes off.
However, he stresses, theater production will always remain GFO’s core business.