KABC-TV’s early evening newscasts easily topped L.A. O&Os in Nielsen demographic ratings among both men and women during the November sweeps. But at 11 p.m., KNBC-TV tied its rival among women and attracted the most male viewers.
Distant third-place finisher KCBS-TV suffered the biggest losses at both 5 p.m. and 6 p.m. over the previous November, with its newscasts down a point in the key demo of adults 25-54.
In the crucial 7-8 p.m. access race, KCOP’s “Star Trek: TheNext Generation” was the most-watched show among men of all ages. KTTV’s “Married … With Children” tied in the 18-34 age group and came within a point in the 18-49 and 25-54 categories.
KTTV’s “A Current Affair” surpassed KNBC’s “Hard Copy” among men 18-34 and 18 -49 while tying in the 25-54 demo.
Among women, however, “Hard Copy” was the most popular access program across all key demo categories. It tied with KTLA’s “Family Matters” in the 18-34 and 18-49 brackets, KABC’s “Wheel of Fortune” and “Jeopardy!” in the two older age groups and KCOP’s “Star Trek: The Next Generation” in the 18-49 category (a three-way tie at the top in that demo).
‘Roseanne’ rates with women
But KCOP’s “Roseanne” won the most women overall from 5-8 p.m., while KTTV’s “Cops” tied “The Next Generation” as the most heavily viewed show by males during the block (“Cops” also tied KCOP’s “Cosby” as the No. 2 show among women in the highly competitive 6-7 p.m. hour).
Still, “The Next Generation” finished ahead of “Cops” in the key demos of adults 18-49 and 25-54, helping KCOP keep its lead in the oldest adult category in the 6-8 p.m. block.
The station averaged a 5.1 rating among the 25-54 age group, up from a 4.9 the previous November. KABC finished second with a 4.3 (down from a 4.7 a year ago), tied with third-place KTTV (up from a 3.6).
KNBC wound up with a fourth-place finish at 3.7 (up from 3.4), with KTLA fifth at 3.1 (down from 3.5), KCBS sixth at 2.3 (down from 2.4) and KCAL-TV last at 1.5 (down from 1.8).
Of all the regular series airing from 5-8 p.m. that deliver a 5 rating or higher, “The Next Generation” is No. 1 with adults 25-54 (up 1.1 points over November ’92) and men 25-54, while Jeopardy!” is first with women 25-54.
The 7 p.m. edition of “Married” and the 7:30 p.m. run of KTLA’s “Cheers” both dropped a point or more in the adult 25-54 category from the previous year. The two shows were replaced as front runners by “Cops” and “Hard Copy.”
‘Cops’ tops ‘Wonder’
“Cops” gained 2.9 points in the demo over “The Wonder Years,” which aired in the KTTV 6:30 p.m. slot a year earlier. “Hard Copy” rose seven-tenths of a point over the previous November (the show moves from KNBC to KCBS next fall).
In other notable sweeps developments, KCOP’s back-to-back duo of “Montel Williams” at 4 p.m. and “Ricki Lake” at 5 p.m. proved to be formidable competition for both the O&Os and independent stations.
“Montel” finished a surprisingly strong second to KABC among women (tying in the 18-34 demo) and men (matching KABC in both the 18-34 and 18-49 groups). KCBS’ “Geraldo” finished a point behind “Montel” in all categories except among older men, where the two shows tied.
The following hour, “Ricki” led all competition among younger women, and tied KABC in the women 18-49 demo.
Indie news derby
In the 10 p.m. hour, the demo competition intensified in the indie primetime news derby between household ratings leader KTLA and second-place finisher KTTV.
Among women, the Fox-owned station beat KTLA in the 18-34 group, tied in the 18-49 set and trailedby a point in the key 25-54 category.
With men, KTTV tied KTLA in the younger group but finished a point behind in the two key older demos.
All of the 10 p.m. indie newscasts made year-to-year demo gains, while the 11 p.m. O&O newscasts reflected a switch from KABC to KNBC in the adults 25-54 category. KABC fell seven-tenths while KNBC gained a full point.
The biggest surprise at 11:30 p.m. was the performance of KTTV’s “In Living Color” reruns, which are serving as filler until Fox can land a latenight replacement for the defunct Chevy Chase talker.
“Color” tied KCBS’ “Late Show With David Letterman” for first place in the key 18-34 male demo.
“Letterman” did better than KNBC’s “Tonight Show With Jay Leno,” which won in the household ratings, among all younger viewers and with men of all ages. (The show also doubled “Tonight’s” performance among men 18-34.) The two shows tied in the older female categories.