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‘Matlock’ bags Thursday slot

ABC put “Matlock” on the case and immediately turned around its household ratings story Thursday, although in-house hour “Jack’s Place” gave up most of that lead-in at 9 p.m.

“Matlock” won the 8 o’clock hour in households with a 15.5 rating, 24 share in Nielsen, but the time-period premiere of “Jack’s” (9.6/15) spilled 38% of that rating.

Though “Matlock” skewedto an older audience–ranking third among viewers age 18-49 and pulling a 41 share among women 50-plus–Viacom Prods. no doubt found some satisfaction in that it outdrew competing comedies on NBC among the key-adult demo.

NBC, which cited “Matlock’s” older appeal when it dropped the show, easily won the night among young adults thanks in part to its best round at “Cheers” since Nov. 12, while ABC’s “PrimeTime Live”–featuring an interview with President-elect Bill Clinton– drew a 14.8/24 to win its hour.

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