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Lifetime’s Sunday has new Rx

The Lifetime cable network is replacing its Sunday lineup of medical programs geared to doctors with reruns of “L.A. Law,” original movies and three half-hour information series for parents, among other shows. The change takes place Aug. 1 .

The medical programs will resurface in the first quarter of 1994 as part of a computer-interactive service called Pyramed, the Physicians’ Interactive Network.

Pyramed is a joint venture of Lifetime and an Atlanta-based producer-director of medical shows called Interactive Health Network Inc. Lifetime is touting the new service as the first of its kind to integrate the “computer, television, telephone, fax and other information services into a single gateway to medical information for the physician.”

The head of Interactive Health Network, John B. Hayes, will become CEO of Pyramed.

David Moore, president of Lifetime Healthcare Communications, will be president of Pyramed.

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