You will be redirected back to your article in seconds

Infomercial ‘Insanity’ proves rewarding for Powter

Susan Powter and her high-intensity “Stop the Insanity” infomercial were big winners Wednesday at the National Infomercial Marketing Assn. Awards in Las Vegas.

Powter, she of the blond buzz-cut hair and in-your-face presentation, took honors for female presenter; “Stop the Insanity,” by Real to Reel Prods. and Steve Ober and marketed by USA Direct, was awarded infomercial of the year best production.

Bodybuilder Jake Steinfeld won the male presenter award for his “Firmflex.””Hidden Keys to Loving Relationships,” hosted by John Tesh, won for best talkshow infomercial.

“Personal Power 4” took best documercial honors for Lieberman Prods./Guthy-Renker Corp. direct marketers, as well as an award to Lenny Lieberman for best writing and Lieberman and Mick Diener for directing.

Awards are selected by infomercial producers, cable nets, media buyers, product manufacturers and marketing companies. The National Infomercial Marketing Assn. is based in Washington, D.C.

More TV

  • 'Grey's Anatomy' Renewed for Season 15

    'Grey's Anatomy' Renewed for Season 15 at ABC

    Susan Powter and her high-intensity “Stop the Insanity” infomercial were big winners Wednesday at the National Infomercial Marketing Assn. Awards in Las Vegas. Powter, she of the blond buzz-cut hair and in-your-face presentation, took honors for female presenter; “Stop the Insanity,” by Real to Reel Prods. and Steve Ober and marketed by USA Direct, was […]

  • Jane The Virgin -- "Chapter Eighty-One"

    'Jane the Virgin' Boss on Season 4 Finale: 'I Knew It Would Be the Ultimate Surprise'

    Susan Powter and her high-intensity “Stop the Insanity” infomercial were big winners Wednesday at the National Infomercial Marketing Assn. Awards in Las Vegas. Powter, she of the blond buzz-cut hair and in-your-face presentation, took honors for female presenter; “Stop the Insanity,” by Real to Reel Prods. and Steve Ober and marketed by USA Direct, was […]

  • WGA Writers Contract Talks

    Writers Guild Seeks to Reshape Talent Agency Business in Proposed Deal

    Susan Powter and her high-intensity “Stop the Insanity” infomercial were big winners Wednesday at the National Infomercial Marketing Assn. Awards in Las Vegas. Powter, she of the blond buzz-cut hair and in-your-face presentation, took honors for female presenter; “Stop the Insanity,” by Real to Reel Prods. and Steve Ober and marketed by USA Direct, was […]

  • charlie corwin imgine entertainment

    Charlie Corwin Exits Imagine CEO Post

    Susan Powter and her high-intensity “Stop the Insanity” infomercial were big winners Wednesday at the National Infomercial Marketing Assn. Awards in Las Vegas. Powter, she of the blond buzz-cut hair and in-your-face presentation, took honors for female presenter; “Stop the Insanity,” by Real to Reel Prods. and Steve Ober and marketed by USA Direct, was […]

  • Obit Obituary Placeholder

    TV and Film Producer Susan Reiner Dies at 69

    Susan Powter and her high-intensity “Stop the Insanity” infomercial were big winners Wednesday at the National Infomercial Marketing Assn. Awards in Las Vegas. Powter, she of the blond buzz-cut hair and in-your-face presentation, took honors for female presenter; “Stop the Insanity,” by Real to Reel Prods. and Steve Ober and marketed by USA Direct, was […]

  • No Merchandising. Editorial Use Only. No

    10 Works That Influenced 'Westworld'

    Susan Powter and her high-intensity “Stop the Insanity” infomercial were big winners Wednesday at the National Infomercial Marketing Assn. Awards in Las Vegas. Powter, she of the blond buzz-cut hair and in-your-face presentation, took honors for female presenter; “Stop the Insanity,” by Real to Reel Prods. and Steve Ober and marketed by USA Direct, was […]

More From Our Brands

Access exclusive content