Hughes satellite pact sends TV Answer full beam ahead

TV Answer Inc., one of several companies vying for leadership in the fledgling interactive TV market, made headway with a contract to be transmitted on a Hughes Communications satellite.

The interactive service is slated to begin this spring.

TV Answer, which is based in Reston, Va., expects to deliver games and transactional services to subscribers.

It already has signed up Domino’s Pizza, J.C. Penney and others.

As a result of recent rulings from Federal Communications for new bandwidth, TV Answer will be able to transmit menus, games and directories via satellite to 4-foot receivers located throughout a city.

From there, the information will be broadcast as a radio signal to TV Answer boxes atop TV sets. With a remote control, subscribers will make their selections, which will be transmitted back to Reston (Daily Variety, March 30, 1992).

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