TV industry vet John Goldhammer, who has been senior VP of program development at MCA TV for three years, has formed Goldhammer Prods.

The TV consulting firm, which will be involved in program development, acquisitions, production, sales and new ventures, has struck deals with Vin Di Bona Prods. and Debmar Studios, the recently formed independent syndication company run by Mort Marcus and funded by the Walt Disney Co.

Goldhammer initially worked under MCA TV prez Shelly Schwab, but program development shifted to Universal/MCA exec VP Ned Nalle a year ago. The studio is unveiling a spate of firstrun projects that it intends to roll out in the marketplace for next year.

While at MCA, Goldhammer developed “The Kitty Kelley Show” (which was scrapped by the syndicator after rolling it out into the market with a highly publicized promotional campaign)and the upcoming projects “Hollywood Teasers, “”Generation X,””Balderdash” and “Indecent Exposures.”

The exec said he wanted to strike out on his own, becoming an active player in a variety of arenas.

Goldhammer from 1980-85 was an exec VP of programming for Paramount Domestic Television, where he was involved with syndie entrants “Entertainment Tonight” and “Solid Gold.”

Between studio stints, Goldhammer served as exec producer of some beauty pageants and in 1988 partnered with producer David Fein in a company in which he retains an interest. It sold some daytime pilots and created on-air promo campaigns, but the coup came with the creation and development of the Vicki Lawrence talker “Vicki!” for Group W Prods.

Goldhammer worked in a variety of station programming posts beginning in 1964 , including KABC-TV in the late 1970s.

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