Genesis using telepix to improve ‘Paradise’

In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip.

Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended June 27.

After re-editing the first 10 episodes into two two-hour telepix, stations in St. Louis, Houston and New York improved on the lead-in and out-performed other programs that had previously appeared in the same slots, according to Genesis.

Stations unhappy with the strip’s rating performance and time periods will be given the option of airing just the movies, while the remainder will have the option to supplement the series with the pix.

“Paradise Beach,” which premiered in national syndication on June 14 in 149 markets covering more than 89% of the country, is produced by New World Intl. in association with Village Roadshow Pictures Australia.

More TV

  • Mediapro, IMG, Film45 Producing Amazon Manchester

    Mediapro, IMG, Film45 Producing Amazon Prime Video Manchester City Series

    In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip. Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended […]

  • Screen Actors Guild Awards statue22nd Annual

    SAG Award Nominations Announced Live

    In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip. Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended […]

  • Donald Trump Access Hollywood Tape

    Trump's 'Access Hollywood' Rhetoric Revives Stories About the Infamous Campaign Moment

    In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip. Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended […]

  • Holiday Soul Party

    Lena Waithe on Inclusive Storytelling: 'There's Still a Long Way to Go'

    In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip. Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended […]

  • Sexual Harassment in the Media News

    Sexual Harassment Scandals Force Media Companies to Become the News

    In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip. Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended […]

  • Matt Lauer Sexual Harassment

    With Matt Lauer, NBC News Investigates Its Own Scandal

    In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip. Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended […]

  • Sag Awards Preview

    How to Watch the SAG Awards Nominations Live

    In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip. Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended […]

More From Our Brands

Access exclusive content