In an unusual move, Genesis Entertainment has decided to package its summer youth-oriented series “Paradise Beach” as 13 two-hour telepix in addition to the five-day-a-week half-hour strip.
Genesis hopes to strengthen the launch of the new series and attract attention to it, which averaged a lackluster 1.2 Nielsen national syndie ranking during the week ended June 27.
After re-editing the first 10 episodes into two two-hour telepix, stations in St. Louis, Houston and New York improved on the lead-in and out-performed other programs that had previously appeared in the same slots, according to Genesis.
Stations unhappy with the strip’s rating performance and time periods will be given the option of airing just the movies, while the remainder will have the option to supplement the series with the pix.
“Paradise Beach,” which premiered in national syndication on June 14 in 149 markets covering more than 89% of the country, is produced by New World Intl. in association with Village Roadshow Pictures Australia.