NBC News veteran Steve Friedman, recently named exec producer of a new prime time news hour, has inked a new deal with the web, keeping him under the Peacock’s watch for another three years.

Friedman, formerly the exec producer of “Today,” and currently head of the “NBC Nightly News With Tom Brokaw” and overseeing “Dateline NBC,” was named last week to head up the development of the network’s latest prime time news entry.

“We’ve got another hour coming and I want to do this right,” Friedman said Friday. “My ultimate goal was to work in prime time.”

Friedman is exiting his “Nightly News” role to take on the primetime venture. NBC has given the show, yet to be scheduled or named, a one-year commitment.

“I didn’t want to do both,” he added. “I want to be in prime time.”

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