Euro country network gains backer

The outfit that hopes to launch Europe’s first country musicvideo channel, Nashville Europe Now, has announced its first shareholder: one of Germany’s favorite and most successful gameshow hosts, Wim Thoelke.

According to NEN’s John Garman, Thoelke’s support of the station-in-the-making consists of a “verbal” promise to invest an undisclosed sum, plus consulting aid.

Since no other investor has committed to the channel, Thoelke’s involvement may be the break Garman needs to pull in real money. Although he hopes to go on the air in September, NEN’s financing is not firm enough to apply for a broadcasting license.

Thoelke is known in Germany for the hit gameshow “Der Grosse Preis” and he is a favorite for the age group NEN is aiming for: 40-somethings and above.

Planning to start out on Euro-wide satellite then go to cable, NEN hopes to be an MTV for country music and “European pop” of an older style.

According to Garman, Taunus Film in Wiesbaden as already promised broadcasting facilities and material is to be had from the German branches of Sony, Warner, EMI and BMG. Advertisers already interested include Black & Decker.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading