Paramount’s two new action hours lost a little of their ratings luster, but things were generally slow all around in the Nielsen national syndication barter rankings a week prior to the beginning of the sweeps.The studio’s “Star Trek: Deep Space Nine,” though still in the ratings stratosphere for the week ended Jan. 31, dropped a little closer to Earth. It navigated an 11.6 mark, down 11% from the prior week, while Par’s “Untouchables” dropped 20% to a 6.4 from its series premiere week rating of an 8.0. Another action hour, Warner Bros.’ “Kung Fu: The Legend Continues,” scored a 9.6 in its two-hour debut and placed sixth overall in the rankings. It also finished third across all key demos behind the two “Star Trek” entries–a feat that matched WB’s “Time Trax” two-hour debut a week earlier. Columbia’s top-ranked off-net sitcom “Married … With Children” reached new ratings heights, delivering an 8.7. Its previous best came the week of Jan. 17 with an 8.6. In other off-net news, the 3.5 for MGM’s “In the Heat of the Night” was an all-time best, 6% above the prior week and 46% better than its 2.4 syndication premiere the week of Sept. 21, 1992. Among talkshows, Multimedia’s “Sally Jessy Raphael” plunged 18% to 5.5, while Tribune’s “Geraldo” maintained its season-best 5.1 for the second consecutive week. Par’s “Maury Povich” dropped 12% to 4.5 from its peak of a 5.1 the previous week. Buena Vista’s “Live With Regis & Kathie Lee” tallied a 4.7, 4% over the previous week and tying its second best-ever haul. Multimedia’s “Jerry Springer” dropped 18% to 1.8 after gaining 16% a week earlier. WB’s “Jane Whitney” inched up a tenth in its second week on the chart to a scant 1.3, while the company’s “Jenny Jones” added a notch to a 2.3. In late night, Multimedia’s “Rush Limbaugh” dropped 13% to 3.3 (a majority of its clearances are in the daypart), while Par’s “Arsenio Hall” was flat at a 2.8 and Genesis’ “The Whoopi Goldberg Show” dropped 11% to a 1.6 after a 15% gain the prior week.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut