Discovery to test Your Choice TV

Discovery Communications will begin field tests this fall in eight markets of Your Choice TV, the new pay-per-view technology that allows consumers to call up both cable and network TV programs they missed earlier in the week.

Eight cable systems serving 20,000 cable subscribers will participate in the tests, which kick off Oct. 18 in West Palm Beach, Fla., on a cable system owned by Comcast Corp. Further tests will be held through April 1994 in Chicago, Columbus, Dayton, Nassau County, N.Y., San Diego County, Syracuse and Spokane.

The commercial broadcast networks and cable webs have agreed to supply programming for the tests, said Discovery chairman John Hendricks, and program contributions will be announced soon. He said network TV affiliates will also be invited to furnish programs such as local news for testing.

Your Choice TV will allow cable customers to buy programs on an a la carte basis up to a week after their initial run.

Discovery claims its research shows consumers are willing to shell outmore than $ 20 per month for Your Choice movies and sporting events.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety