Discovery Communications will begin field tests this fall in eight markets of Your Choice TV, the new pay-per-view technology that allows consumers to call up both cable and network TV programs they missed earlier in the week.
Eight cable systems serving 20,000 cable subscribers will participate in the tests, which kick off Oct. 18 in West Palm Beach, Fla., on a cable system owned by Comcast Corp. Further tests will be held through April 1994 in Chicago, Columbus, Dayton, Nassau County, N.Y., San Diego County, Syracuse and Spokane.
The commercial broadcast networks and cable webs have agreed to supply programming for the tests, said Discovery chairman John Hendricks, and program contributions will be announced soon. He said network TV affiliates will also be invited to furnish programs such as local news for testing.
Your Choice TV will allow cable customers to buy programs on an a la carte basis up to a week after their initial run.
Discovery claims its research shows consumers are willing to shell outmore than $ 20 per month for Your Choice movies and sporting events.