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DirecTv inks PPV agreement with U

DirecTv Inc. has signed a pay-per-view agreement with Universal Pay Television, whereby U will provide current release films and events for PPV.

Through DirecTv, a direct broadcast satellite service, households equipped with an 18-inch satellite antenna will have access to 150 channels of programming including impulse pay-per-view movies. The agreement follows similar deals with Paramount Pictures and Columbia TriStar Intl. Television.

The cost for these PPV events and movies will be competitive with current pay-per-view pricing, according to DirecTv exex.

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