DirecTv Inc. has signed a pay-per-view agreement with Universal Pay Television, whereby U will provide current release films and events for PPV.
Through DirecTv, a direct broadcast satellite service, households equipped with an 18-inch satellite antenna will have access to 150 channels of programming including impulse pay-per-view movies. The agreement follows similar deals with Paramount Pictures and Columbia TriStar Intl. Television.
The cost for these PPV events and movies will be competitive with current pay-per-view pricing, according to DirecTv exex.