Asian satellite service Star TV has inked an agreement with the Academy of Television Arts & Sciences to carry the 45th annual Primetime Emmy Awards telecast in English throughout the 38 countries the service reaches.
Star, in which Rupert Murdoch’s News Corp. recently acquired a majority stake for $ 525 million, will make the show available to such territories as Japan, Indonesia and Taiwan.
The deal doesn’t affect countries that had previously agreed to televise the show in their respective languages.
ATAS has also renewed its pact with Turner Network Television, Latin America, for a second year, providing simultaneous Spanish and Portuguese translation of the show to 24 countries in Latin America and the Caribbean.
In addition to new sales to Greece, Portugal and Sri Lanka, the Academy estimates the Emmys will be available to a larger international audience than ever before.
Berle Adams Co. handles sales of the Emmycast, which will air Sept. 19 domestically on ABC.