Claster Television unveiled a new kids’ series Friday that it believes will help stations comply with the Children’s Television Act and would like stations to help them pick up the production tab in return.The distrib said it will premiere “Kids of Courage,” a new weekly informational reality half-hour series for the fall, hoping to capitalize on the void in the kids’ syndicated marketplace created last week by the defection of Columbia Pictures TV Distribution’s popular “Beakman’s World” to CBS (Daily Variety, March 18). “Kids of Courage,” designed to honor kids and teens between the ages of 3 and 18 who, “when called upon by unforeseen circumstances, distinguish themselves with acts of intelligence and bravery,” will be licensed on a barter basis, with the distrib and stations retaining 2 1/2 minutes apiece. However, since “the revenue generated from national barter in educational shows” won’t cover production costs, Claster topper John Claster said the distrib is looking to partner with stations and create a “kids consortium.” Under the marketing scenario, each broadcaster would contribute a portion of the weekly production ante, based on market size. The company, which distributes such kiddie fare as “The Pink Panther,””Conan the Adventurer,””G.I. Joe” and the evergreen “Romper Room,” had been looking to create “a new, quality, educational kids’ program which will address the mandates from the Congress and the FCC,” Claster stated.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut