CBS wins daytime; ABC takes demos

CBS showed no signs of giving up its daytime ratings crown, as the web steamrolled to its 202nd consecutive household ratings win, according to Nielsen statistics for the week ending Jan. 17.

However, while CBS gets the household ratings victory, ABC’s daytime schedule wins in the all-important women 18-49 demographic, which is key to the daypart’s advertisers.

National fringe ratings issued yesterday also showed an expected increase for Sunday’s NFL football playoff games, as CBS’ coverage of Dallas-San Francisco posted a 33.3 rating, 57 share and drew over 31 million viewers, while NBC’s AFC final earned a 25.5/53.

In daytime, CBS earned a 6.0/21 for the week, ABC pulled in second with a 5.3 /17 and NBC had a 3.1/10. With women 18-49, ABC is on top, earning a 4.2 rating for the week, ahead of CBS’ 3.5 and NBC’s 2.0.

Averages for the first three weeks of the quarter are the same as the weekly numbers on both fronts.

ABC’s “Good Morning America” took the early morning race with a 4.8/19 for the week, fourth-tenths of a rating point ahead of NBC’s “Today.””CBS This Morning” notched its highest rating of the season with a 3.4/14, up 31% over the same week a year ago. “GMA” earned its 10th consecutive weekly win.

In adults 18-49, “Today’ is on top with a 2.1/21 to “GMA’s” 2.0/20. CBS had a 1.2/13.

The late night race, head-to-head from 11:30-midnight, found NBC’s “The Tonight Show” (5.6/15) ahead of ABC’s “Nightline” (5.5/15) by a mere tenth of a rating point. CBS’ “Crime Time” averaged a 3.4/10 on the week. For the hour, “Tonight” averaged a 4.9/15 and “Crimetime After Primetime” averaged a 3.3/10.

Buoyed by a performance from pop songstress Madonna, NBC’s “Saturday Night Live” (hosted by Harvey Keitel) averaged an 11.6/30 to earn its best rating since Nov. 18, 1980. Saturday between 8 a.m. and 1 p.m. went to NBC in households, with the Fox Children’s Network second followed by ABC and CBS. However, Fox was on top from 10 a.m. to noon with ABC second and NBC third. In the 2-11 kids category, CBS was tops among the three networks programming for them, with a 6.1, while Fox– boosted for the second consecutive week by the arrival of “The X-Men”–was second with a 5.6 rating and ABC delivered a 5.4.

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