CBS to top sweeps

ABC’s regular lineup rebounded to win Tuesday after the web’s only loss of the season, but the charge came too late, as CBS will claim its first November sweeps win since 1984 when final averages are tallied today.

According to national Nielsen figures with one day to go in the four-week ratings survey, CBS has a 13.1 rating, 21 share, up 4% compared to last year, with ABC at 12.6/20 (down 5%) and NBC posting a 12.1/20 (up 3%).

Fox Broadcasting Co., which expanded its programming by 15% from an average 13 hours a week in November ’92 to 15 hours this year, is down 10%, averaging a 7.4/12.

ABC, which won the November ’92 competition and yielded a large early lead this year, also may have lost some steam with its drama “NYPD Blue” (12.8/21), which posted its lowest rating of the season after two preemptions during sweeps.

Final averages for dates corresponding with the Arbitron survey, which begins and ends a day earlier, are CBS, 13.0/21 (up 2%); ABC, 12.6/21 (down 6%); NBC, 12.1/19 (up 3%). Arbitron will discontinue service in most overnight markets at year’s end, however, so many stations and media buyers are paying less attention to its results.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading