With college basketball finished CBS moved back on top in the Saturday-morning race April 10, while other streaks continued unabated in Nielsen daytime and fringe rankings for April 5-9.
CBS notched its 214th consecutive daytime win, ABC took its 22nd straight morning victory with “Good Morning America” and “Nightline” ranked first in late night for the ninth week in a row.
Breaking down the numbers, CBS, led by “The Young and the Restless,” averaged a 5.3 rating, 20 share in daytime to ABC’s 4.7/17 and NBC’s 2.7/10. Averages among the key sales demographic of women 18-49 were ABC, 3.6; CBS, 2.9; NBC, 1.7 .
“GMA,” meanwhile, kept up its pace in the breakfast battle with a 4.1/19, followed by “Today” (3.7/18) and “CBS This Morning” (2.8/13). ABC was also out front among adults 18-49.
“Nightline” (5.4/15), starting at 11:35 p.m. directly opposite “The Tonight Show” last week, maintained its strong late night pace. “Tonight” (5.3/14 in their common half-hour, 4.6/14 overall) continues to perform solidly as well and topped the news show in young-adult demographics, with a 3.1 to 2.6 rating among adults 18-49.
CBS’ “Crime Time” shows were affected by delays due to Masters Golf highlights. “Late Night With David Letterman” posted a 2.9/13 and “Later”– with Tom Snyder subbing for Bob Costas — drew a 1.3/9.
In terms of Saturday morning, where the networks just announced their lineups for next fall, CBS led among children age 2-11 with a 5.3 rating to a 4.9 for the Fox Children’s Network and ABC’s 4.1 during their four common hours. The Eye web had trailed Fox the previous two weeks due to low coverage brought about by sports preemptions, and Fox had won the kids war nine of the previous 13 weeks. In households, Fox eked out a win with a 3.1/12 for its four hours to CBS and ABC’s overall 2.7/11 each for five hours of programming.
The Masters averaged a 6.1/17 Saturday and Sunday to lead all weekend sports programming.