CBS opened up some distance between itself and ABC in posting its 223rd consecutive weekly daytime win during the June 7-11 Nielsen week, while ABC continued to look strong in fringe dayparts like late night and early morning.
The Eye web, after topping ABC by only a 0.1 rating point the previous two weeks, bettered that margin to a half-point with a 5.4 rating, 21 share to ABC’s 4.9/18. NBC, which made wholesale lineup changes starting the week of June 14, averaged a 3.0/11.
CBS swept to the household ratings win behind “The Young and the Restless” (8 .3/31) and “The Price Is Right” (6.0/27 overall), but ABC enjoyed a wide margin among the key sales demographic of women 18-49 with a 3.9 average rating to CBS’ 3.0 and a 1.8 for NBC.
For the record, NBC’s final outings with “Scrabble” (1.9/7), “Scattergories” (1.8/6) and “Family Secrets” (1.6/6) all pulled weak single-digit shares.
ABC won the morning battle for the 31st straight week, as “Good Morning America” (4.2/20) edged “Today” (4.0/19), while “CBS This Morning” (2.5/12) ran a distant third. The ABC and NBC breakfastcasts finished tied among adults 18-49 , with a 1.8 rating each, to CBS’ 0.8.
Through 11 weeks of the second quarter, “GMA” is up 13% in household ratings compared to last year. For that period, ABC is averaging a 4.5/20 versus NBC’s 4 .1/18 and CBS’ 2.8/13.
“Nightline” (5.1/14) was again first in late night, as “The Tonight Show With Jay Leno” averaged a 5.0/14 in its first half-hour for the three nights that weren’t affected by overruns from prime time NBA basketball coverage. “Tonight” finished with a 4.5/14 overall and CBS’ “Crime Time After Prime Time” a 2.8/10. Fox Children’s Network received minimal opposition from CBS and ABC in Saturday morning, averaging a 4.5 rating among children age 2-11 to a 3.8 for CBS (which suffered low coverage due to the College World Series) and 3.1 for ABC.
Household averages showed Fox with a 2.8/12 to CBS’ 2.3/11 and a 2.2/10 for ABC. Fox has now led the daypart among kids 18 of the last 23 weeks.
In weekend sports, with the NBA in prime time, the highest-rated daytime entries last weekend were CBS’ Sunday coverage of Buick Classic golf (3.4/11) and ABC’s “Wide World of Sports” (3.0/10). The college baseball championship blooped a 2.6/10 into CBS’ ratings column.