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ATAS panel adds exex

Time Warner’s Gerald Levin, Sony Corp.’s Michael Schulhof, QVC’s Barry Diller and News Corp.’s Rupert Murdoch are among the latest industry notables added to the Academy of Television Arts & Sciences’ all-day “Superhighway Summit” Jan. 11.

The high-powered event, to be held at UCLA’s Royce Hall, will include addresses by Vice President Al Gore and FCC chairman Reed Hundt.

Rounding out the 11 additions to the day’s panels are BobCrestani, William Morris Agency; Larry Ellison, Oracle Corp.; Cliff Friedman, Bear Stearns; Tom Kalinske, Sega of America; Ruth Otte, Discovery Communications; and Scott Sassa, Turner Entertainment Group.

Previously announced attendees include Disney’s Michael Eisner and Jeffrey Katzenberg, TCI’s John Malone, ABC TV Network Group chief Robert Iger and Bell Atlantic’s Raymond Smith. More participants will be announced.

‘Potato’ panel

The event will include five panels: “Couch Potato 2000, the Shape of Tomorrow’s TV,””The Superhighway’s Impact on the Landscape: What it Means for Society,””Infobankingcompushoppingtainment, the Blurred Line of Programming, “”Master of the Universe, the Consumer,” and “CEO Summit.”

Richard Frank, prez of the Walt Disney Studios and of ATAS, is spearheading the forum.

Vice President Gore, the Clinton administration’s point man on telecommunications issues, today will unveil the “guiding principles” of the Clinton administration’s plans for creating the information superhighway.

Setting for the Gore address will be the National Press Club, where Gore will discuss forming a national information infrastructure — a seamless web of communications networks encompassing the cable, telephone and computer industries.

Both today’s speech and the TV Academy event are designed to rally support for legislation to be offered by the White House in 1994 that’s expected to call for allowing telephone companies to compete head-to-head with cable TV operators , and vice versa.

The White House legislation will compete with several other legislative initiatives offered in Congress, including a proposal by Reps. Jack Brooks (D-Texas) and John Dingell (D-Mich.) that would allow regional Bell telephone companies to offer long-distance service.

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